Announcement
Aug 12, 2025
Why Your Radio Station Should Turn Shows Into Podcasts
If you’re running a radio station and you’re not recording your shows and putting them out as podcasts, you’re leaving listeners — and growth — on the table.
Radio is great for the moment. People tune in, they enjoy the show, and then it’s gone. But what about the people who missed it? Or the ones who heard part of a segment and wanted to hear the rest? Recording your shows and releasing them as podcasts means they can catch up whenever they want, on their own schedule.
That’s how you turn casual listeners into loyal fans.
Podcasts = New Listeners
Here’s the thing: podcasts aren’t just for “podcast people” anymore. They’ve gone mainstream, especially with younger audiences. While traditional radio still has its place, under-35 listeners are spending more and more of their audio time in apps like Spotify, Apple Podcasts, and YouTube Music.
And here’s the kicker — if you want to be on Spotify, you have to be in podcast form. They’re not pulling your live radio feed, but they’ll happily put your podcast episodes in front of millions of potential listeners. That’s a whole audience you’d never reach just sticking to AM/FM and streaming.
Your Best Content, Working Overtime
Every great segment you do live can live again as a podcast episode. That hilarious interview? The deep-dive into a local news story? The music special that had your text lines lighting up? All of that can be re-packaged, labeled, and made bingeable.
Plus, podcasts can travel. Someone might stumble across your show from the other side of the world, share it with a friend, and suddenly you’ve got fans in places your broadcast signal could never reach.
Low Effort, High Reward
You don’t have to reinvent your programming — you’re already doing the hard work. It’s as simple as recording, doing a light edit (intro, outro, maybe some clean-up), and uploading to a podcast host. From there, the platforms do the heavy lifting.
Bottom line: turning your radio shows into podcasts is one of the easiest ways to grow your audience, reach younger listeners, and make your content work for you 24/7. If your station isn’t doing it yet, now’s the time.
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